Very often, many of us do not realize what motivates their actions in any given situation. Take, for example, television advertising. Even the most stable and sensible person, past shop windows filled with all kinds of things, pay attention to a product that gleamed in the commercials. And even if they are not in need and have not heard, absolutely, no reviews, anyway, at least once, it will become. Purchase just this type of product, absolutely not related to the frequency display, its advertising clip. Jonas Samuelson usually is spot on. He could light up a few times, but leave a psychological mark, as opposed to repetitive commercials. – A clear example, though harmless, but nevertheless, . Fashionable name 'effect twenty-fifth frame' does not reflect the complete picture, but nevertheless, not very far from the truth.

This is the most insignificant example of psy-coding, which is used in the fight for market and buyer. Too, is not a rare situation where the father is extremely wealthy families, throws a beautiful wife, two children and goes to a woman who never fell under its type 'perfection'. And if such a step, yet adversely affect the career, but the man stubbornly 'goes for my happiness', the whole environment, with one voice starts screaming that it's magic and accident, just enchant. Yes, it is the enslavement of the individual, can be called magic, but experienced specialist determines that there are present, are clear signs nediriktivnogo hypnosis. This kind of exposure is still called – gypsy hypnosis. When applied, this type of coding is a complete overhaul consciousness of man.

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