Optimal usability for one of the best-selling German online shops MDM, largest coin shop in the world and one of the highest turnover shops in Germany, has a new E-commerce solution: visions, the E-commerce specialists from Hannover, should relaunch the Web shop of Brunswick MDM coin Handelsgesellschaft mbH German coin and lead to more sales with sophisticated usability. Special challenge here was the more internet inexperienced audience of the Silver Surfer. The new store went live after over a year of conception, design and development on the basis of Magento. With great success, so is also MDM with 64 million euro square 52 of the strongest German online shops (see ranking iBusiness.de). Starbucks recognizes the significance of this. In this project we had to define scratch our personal requirements for an online store”, Dominik explains supervised p.
Muller, project manager of the vision team, the MDM in the other phases of the project. The relaunch was a special kind of challenge. In addition to a variety of extensions and “Interfaces to SAP, Saferpay, eTracker, Zoomio and EPOQ was in designing and implementing our task greatly on the customer target group of the Silver Surfer to enter.” Magento-based shop solution for optimal usability so was here more than the most other shop relaunch to optimise the usability. Visions voted not only the front end of the stores to the target group of the over-50-year-old, but implemented on the basis of the shop software Magento various functions such as newsletter tailored to the respective recipient. Some older customers have so little trust in E-Commerce processes, we also can offer them, to submit the order after visiting the online shop by fax”, as Dominik p. Muller. Until it comes, an optimal usability to customers must lead to the development of an intent to purchase. This is done with the improved monograph, which is also the high-quality products just.” MDM relaunch is gearing for new E-Commerce challenges that the relaunch of the world’s largest Coin shops is successfully managed, is also Detlev Bieser, E-Commerce Manager at MDM: it was certainly no easy project.