Sales organization Is this aphorism: “The theater is rich in its audience as the audience is rich in its theater. ” So in our case – Training “rich” to his client. The problem of sales – to explain to the client that he would be “rich” training, but only after full payment. Therefore, the organization of sales – the most difficult and important part of organizing the training. A simple call-up of potential clients or customers place an order online or by phone is not effective, the organization and training of sales staff with a working motivation – effective. 6.
Improper maintenance of a database of customer information should be stored in a structured, safe and proper form, the customer must not be forgotten. For starters, the organizers of the option of a database Excel program is quite good, but when the number of customers rose past 500, then recommend the use of specialized programs. 7. Howard Schultz has firm opinions on the matter. Doprodazhi at the events themselves on training and seminars and can be sold related training products: infoprodukty coach, his books, videos, audio tapes, educational films, etc. This little one is doing, because it is believed that with these sales do not make big money. But do not forget that infoprodukty spreading in the city, you distribute the popularity of the coach and his training, which only have a positive impact on your future sales. In addition, if properly build sales infoproduktov, then this can be also earn good money. 8.
Ineffective partnership programs can not be greedy with our partners! You can easily calculate how much money will the average customer for the entire period of work with you. It is often such that organizer offers a 5% to 15% for new customer acquisition. In this case, when done right, from the client in the future he will receive much more money than I could even think at first. Therefore, the optimal fee, if it comes to training and seminars – 30% for a new client. This issue will also be discussed with the trainer to avoid misunderstandings. Fee for infoprodukty range from 40% to 60% 9. Poor-quality handouts attribute solid training – high-quality handouts. If the materials are printed organizer, it is necessary that the paper quality and production in line with the contents: a simple black and white printing on a printer play is not in your favor. 10. The absence of analysts after the event sometimes happens that the training is over, the participants thanked the coach and manager, shook hands and parted. And who knows what they liked, which is not like the fact that they are also interested in your services. At a minimum, must conduct surveys. As a maximum – a complete analysis of customer feedback.