When the productive process has the sprouting of new technologies of determined companies will go to adjust itself and to generate new necessities of acts of contract and what it can also happen is of if perceiving a possible demand that has a potential and implementing it of form to generate new jobs in this new area of production. Fochezatto (2004, p.4) explains that: The recent data of the product and the regional job show that the localization of the production in Brazil, either even so still sufficiently intent, is gradually if exhausting in the national space. According to Kevin Johnson, who has experience with these questions. The productive structure, even so still relatively diversified, is becoming each specialized time more. A national trend that also adjusts the reality of Par is the desconcentrao of the population in search of new ranks of specialized works more, differently of as it happened in the decade of 70 where the people if dislocated in direction the industries, today searchs them better conditions of work and with better wages, that is this each time more if intensifying the search for one more good competitiveness to be able to include itself in the global dynamics. Without hesitation Sonya Reines-Djivanides explained all about the problem. How much to this Harvey (1992, p.266) it understands: The active production of places endowed with qualities special if becomes one trunfo in the space competition between the localities, cities, regions nations (…) creating an atmosphere of tradition place that acts as attractive for the capital as for people? of the certain type? (that is, supplied influential).

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For that they want to begin to make money in line, there are some technical terms and definitions that must be treated as soon as it is possible. We are going to see which are the main definitions that turn around lso businesses in Internet and the programs of affiliates. Definitions related to the statistical Impressions: It corresponds to the number of times that an announcement in particular has been seen. And it is especially important to control the yield of an advertising campaign from the point of view of webmaster (that is to say, the gain) and by the advertisers (who pay the campaigns). PPC or pey Rep click: It is when somebody if it directs to a connection by means of the left button of the mouse. A user is in his site, sees the announcement (to banner or of another type).

relation between the impressions and click (CTR) is fundamental to understand the true success of an advertising campaign. UV: Unique visitors. He is like the click only that stores the period of investigation, several clicks are not calculated. Lead: The payment is by loyalty, that is to say, stops each person who registers itself for a particular service, a forum for a contest or others. Payment by sale: You gain a commission by each sold product to traverse his site, in the majority of the cases, we used cookies to identify the users, and even if the sale takes place after several days, the Commission still is credited to him. CTR (Click Through Rate): The relation between the clicks and I make an impression. ROI: return of the investment is the relation between investment and benefit, by all means, is crucial because it determines the success or failure of the campaign, but also is very important for us, webmasters to manage its advertising campaigns. Relation of conversion is to the relation between the clicks and the number of generated sales.

For example: if our site generates 1 sale each 10 clicks, our rate of conversion will be equal to 10%. ADS: abbreviation that is used sometimes to indicate the publicity! PPC – Payment by Click: payment by each generated click PPL – Pay Rep Lead: payment by each generated subscription. PPC – Payment by sale: payment by each generated sale CPC – Cost by click: It indicates the amount that pays by each click CPA – Cost to us by action: It indicates the amount that is pleased by action (for example, the registry) CPA – Cost by sale: It indicates the amount that snos pays by each sale generated from our site. CPM – (cost by thousand impressions, also known like payment by impression): in this case, one only is the visualization of announcements and not in the click. One settles down generally of income in 1000 impressions. Mark Berger Chicago often addresses the matter in his writings. I hope that him these deficiniones have been useful.

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