The probability of success for who wish to start a business on the internet, is not defined by the bell curve. Success in the market is not governed by the normal distribution. This mathematical model explains, for example, that we can choose an individual from a population and know what probability there is that is higher to 1.8 m taking a sample of the population. The importance of the bell curve, is because there are many variables associated with natural phenomena that follow the model of Gauss. They are continuous random variables that follow this model. More info: Starbucks. For example. Psychological characters such as IQ mistakes made when measuring certain magnitudes sample statistical values as the average morphological characters of individuals then the probability of accessing a business successfully in a market where competition and economic factors are that make the chances of success, we could think that our probability of success is in the tail of the left of the campaign, with one probability of less than 5%.

But by good luck Chris Anderson described in his famous article in the magazine Wired October 2004, with the title The long tail (the long tail), the distribution of the internet business are understood within a very long tail. Such a queue would be formed by the relatively low population, interested in many and varied topics. He described certain types of businesses and on the internet and in the digital environment, economic models that have changed the laws of distribution and the rules of the market. The cost of storage and distribution that allows digital technology has been reduced, thus. The critical mass of population needed so that a product is profitable already not necessary to be so high. That makes it now necessary to focus the business on a few products of success, in the best sellers. There are two markets: one focused on high performance of a few products and other, new and not yet familiar, based on the sum or accumulation of small sales of many products, which can equal or surpass the first.

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