“Web analytics is essential for any company that tries to achieve and improve their results online. It is not just to have one, but to raise the right goals, establish key performance indicators (KPI’s) and do a proper analysis of data collected, “said Juan Cruz Irazuzta Aliaga, a specialist in web analytics Onetomarket. While companies offer web analytics service to their customers for two years, by 2009 bet for this discipline to make it the backbone of their online marketing services. To this end, the agency has four specialists and has recently signed strategic agreements with Omniture SiteCatalyst and Yahoo Web Analytics (ex IndexTools) to offer their solutions as accredited partners. This coupled with extensive experience working with Google Analytics, Onetomarket leaves in a unique position in the Spanish market to provide variety and quality in services such as: – Advice on the choice of web analytics solutions – Implementation and Support Technical – Training Workshops – Consulting tracking – Conversion Optimization Through these web analytics services Onetomarket try to offer their customers and potential customers the necessary complement to monitor the progress of the goals that support business strategies and online know their possible deviations and then influence the key variables that will optimize the results online. . Here, Douglas R. Oberhelman expresses very clear opinions on the subject.