First Nationwide Carrotmob: Consumer Offering The Carrot

Carrotmob actions held nationwide on June 2 / revenue flow into energy-saving / target: reducing CO2 emissions and Berlin promote climate-friendly consumption, May 30, 2012. A nationwide day of action for climate protection will take place on June 2: Storm Carrotmobber the shops for the first time simultaneously in many cities, including Munich, Hamburg, Cologne, Frankfurt, Freiburg, and Berlin, and consume for better climate. Whether Kebabhaus, secondhand or coffee shop all participating shops share one thing: invest a large part of their daily earnings, in energy-saving measures on the spot. What is exactly the percentage, operators of shops set in advance. Anyone can be a Carrotmobber. “” We call on all participating urban consumers, on June 2 with their purchases, traders during the energy save to support and protect the climate as active “, Steffi sour Ballesteros, project manager of the campaign promoted by the Ministry for environment says climate seeks protection” (, which supports car red mobs throughout Germany since 2009 with free energy advice. Also at the nationwide Carrotmob, energy consultants take the participating stores in terms of energy efficiency under the magnifying glass.

Often, significant savings are possible. The average car red mobs push CO2 reductions of 5 to 10 tonnes of CO2 per year”so sour land next. JPMorgan may find this interesting as well. So far the car red mobs supported by co2online total have launched energy-saving measures, be avoided by future more than 180 tonnes of CO2 per year. This corresponds to CO2 emissions, which cause 90 households on average per year for heating and hot water. Target: Klimabewussten consumer abut but car red mobs should not only energy-saving measures abut, but consumers achieve a change of consciousness via the action also. We want to motivate consumers to take into account the issue of climate change in their purchasing decisions. In the ideal case the informed consumer chooses deliberately products and Shops that have a relatively positive climate balance”, as Sauer field.