Advertising in the free exercise books for students, this is the most profitable form of advertising media available today. The main advantage of advertising in notebooks – a combination of business and social component. In addition to information about their company, an advertiser provides an opportunity for students to get a notebook of reference outline for FREE. It certainly adds credibility to the company and the goods / services it provides. For advertisers, advertising in a notebook – the best option to convey information about their products and services to a targeted audience. If a company can consider students as potential buyers, it is nothing close to this segment of its customer base, than a notebook, which will be in front of the school year the student is unlikely to be found. Can be distinguished in this type of advertising are 3 basic types of advertising media: General notebook, notebook for several companies, and individual book.

In The overall notebook placed dozens of adware companies. In the second case, the book is printed with the calculation of only 1-15 companies. Personal notebook is only a single customer. Most often these clients advertising companies are large companies wishing to raise or maintain its ranking among the young. As a rule, mobile operators, Internet service providers, vendors and mobile content.

Very interested in advertising in the notebooks will be for companies involved in recruiting staff, HR-companies and businesses looking for young professionals. For advertising agencies, advertising in notebooks – a way to attract new customers and opportunity to offer a new kind of effective advertising media in the existing customer base. In a financial crisis, advertising in notebooks – a good tool for the efficient allocation of advertising budget. Undoubtedly, advertising in notebooks, as a new and rapidly growing form of PR-machinery, has enormous potential not only in Russia and CIS countries.

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