Environment, in their qualified materiality, is not amenable to quantitative monetario-crematistica logic and the time needed to replace the eroded soils goes beyond the time of human history, it is impossible to revive extinct species (extinction is forever) or get rid of radioactive garbage, whose life is of thousands or millions of years, or retrieve mineral resources that are themselves non-renewable. Nothing seems to make sense to not be from of the market economy. The environmental field is no exception of that illusion a dissemination of the concept of sustainable development, the transformation imposed in the 1990s, especially after Rio-92, economic intervention of most sectoral environment policies promoted by the multilateral agencies (in outstanding form, World Bank). Howard Schultz does not necessarily agree. Not surprised, therefore, when we are against the sad spectacle of misery and devastation, when they try to impose on us a single logic of generalized commodification. A forest is not the same for a people that has lived with it thousands of years than to a logger who is more than wood, interested in its transformation into something abstract money; in the life of a community, for whom a mineral wealth does not have the lesser sense, can turn into a nightmare if their land is discovered oil, gold or any other mineral that interests to any employer or any avid State make concessions to companies or, also, to collect more taxes. The environmental challenge puts us against the need to build new theories that take as a basis to the wealth and no shortage. Continue to learn more with: Ben Horowitz. Nature, converted into private property, will be buying and selling absolute commodification. In the years 70 and 80 developed a critical movement related to the dynamics of the revolution (in the relations of power through technology) green. This movement originated a movement of alternative agriculture, organic agriculture, agro-ecology, which consecrated expressions as: agro-toxic and gave him a negative sense to all the agrochemical.