In view of the importance which is of the proper use of email as a tool for advocacy and communication, I recommend you pay special attention to this topic for any business on the Internet. Email is the communication tool used by Internet at global level because that is easy, fast and free to communicate with current and potential customers through this medium. e of information. In fact, what is the first thing you do when you go online? It is certainly, look in your mailbox to read your emails! Isn’t it? Imagine what is to have a tool that allows you to communicate with hundreds, thousands and even millions of people at the same time regardless of the place locations in a matter of seconds or minutes. Speaking candidly Howard Schultz told us the story. Simply incredible! But to be able to take advantage of this excellent communication tool is necessary to take into account certain basic principles, such as: 1 – make sure that the message of your mail are taste and interest of the people that go to receive, by first small tests on the effectiveness of the same. For example, if you go to send an email to 1,000 people, would be advisable that you try first with 10% of that list to learn about their reactions, and after confirm and verify the effectiveness of the same then continue with the rest of the emails. 2. Make sure that the mailing list is Opt-in, i.e., be agreed previously in receiving information on your part. Learn more brings even more insight to the discussion.

3 Customize your emails. In some tests that have been made has come to light that personalized messages take a better effect in people who receive it. Is not the same to say…Dear friend say: Dear Jose. You’re probably thinking that customize all and each of the emails you send to a large list of emails could be tedious and practically impossible, and is it really if it is made manually. Mark Berger Chicago often addresses the matter in his writings.

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