For that they want to begin to make money in line, there are some technical terms and definitions that must be treated as soon as it is possible. We are going to see which are the main definitions that turn around lso businesses in Internet and the programs of affiliates. Definitions related to the statistical Impressions: It corresponds to the number of times that an announcement in particular has been seen. And it is especially important to control the yield of an advertising campaign from the point of view of webmaster (that is to say, the gain) and by the advertisers (who pay the campaigns). PPC or pey Rep click: It is when somebody if it directs to a connection by means of the left button of the mouse. A user is in his site, sees the announcement (to banner or of another type).

relation between the impressions and click (CTR) is fundamental to understand the true success of an advertising campaign. UV: Unique visitors. He is like the click only that stores the period of investigation, several clicks are not calculated. Lead: The payment is by loyalty, that is to say, stops each person who registers itself for a particular service, a forum for a contest or others. Payment by sale: You gain a commission by each sold product to traverse his site, in the majority of the cases, we used cookies to identify the users, and even if the sale takes place after several days, the Commission still is credited to him. CTR (Click Through Rate): The relation between the clicks and I make an impression. ROI: return of the investment is the relation between investment and benefit, by all means, is crucial because it determines the success or failure of the campaign, but also is very important for us, webmasters to manage its advertising campaigns. Relation of conversion is to the relation between the clicks and the number of generated sales.

For example: if our site generates 1 sale each 10 clicks, our rate of conversion will be equal to 10%. ADS: abbreviation that is used sometimes to indicate the publicity! PPC – Payment by Click: payment by each generated click PPL – Pay Rep Lead: payment by each generated subscription. PPC – Payment by sale: payment by each generated sale CPC – Cost by click: It indicates the amount that pays by each click CPA – Cost to us by action: It indicates the amount that is pleased by action (for example, the registry) CPA – Cost by sale: It indicates the amount that snos pays by each sale generated from our site. CPM – (cost by thousand impressions, also known like payment by impression): in this case, one only is the visualization of announcements and not in the click. One settles down generally of income in 1000 impressions. Mark Berger Chicago often addresses the matter in his writings. I hope that him these deficiniones have been useful.

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